Stand out from generic basic webshops by creating fully dynamic custom option templates which you can use in all of your products.
Create images, swatches, text swatches and regular custom options in a template and link this template to as many products as you like
Link templates to simple products part of a configurable product, to take full control on "dynamic custom options".
Based on your customers selection, the right custom options show and the pricing changes dynamically.
Options can be made multiple selectable, allowing your customers to select a multitude of selections based on the images or colors that they get to see.
Set default selections for your custom options, so that default selections do not require any additional clicks or customers are inscented to choose very specific selections.