Search Engine Analyzation

Personal Approach

There is no "defacto" standard procedure to measure a companies real search engine friendlyness and structure.

There's plenty of automated tools which can give you a general idea of what you could do to improve your website. These tools are not always correct but can definitely provide your company with results on a short and long term basis.

But to be truelly search engine friendly, we do not automate our complete process. We use a combination of automated tools and manual reviewing to determine the friendlyness and the context of your website.

Is your website really telling your customers what you should be telling them?

Why are we checking customer behaviour

The algorithms of search engines check for behaviour which could obstruct your customers to navigate through your website easily and smoothly. Any behaviour which can be marked as an obstruction lowers your scores in search engines just a little bit.

When everything counts up and your website has a lot of these little things, the loss in score will be high enough to allow your competitors to take the edge.

Therefor we choose to also check if your website is truelly friendly for your end customers, allowing you to benefit not only from the improvement in search engine friendlyness but also directly increasing your revenue by allowing your customers to have a pleasant, fast experience during their visit.

What do we check

When we start the process of checking your website, we will check what search engines use to value your website against your competitors. We will check if your website is:

• serving enough useful content for your customers
• using the right keyword density to make pages have a clear intention
• performing enough to ensure your visitors have a good experience while navigating
• not throwing up obstructions which could prevent the customer to navigate through

What will you get

You will get a report which will have a summary of the issues found and the recommendations to counter these issues.

Every section will also have an impact assassment, allowing you to work on the most pressing matters first.

The report will be divided into several subsections including:

• Webserver recommendations
• Technical recommendations
• Content recommendations
• Possible extra improvements